Franchise dealerships
Your OEM identity, used-car inventory and special finance department.
Subprime campaigns.More reasons to visit.
Managed 30-day campaigns for your special finance team. Bring your used-car inventory into the conversation, with live human oversight behind it.
✓Choose your audience.✓See your price.✓We run your campaign.
Built for leading automotive brands and dealerships.
One brand or mixed inventory. Your dealership’s identity leads the campaign.
Built for your special finance team.
Independent stores
Your vehicle mix, local market and next sales conversation.
Buy Here Pay Here
Your available vehicles and process. Your team handles financing decisions.
One invitation.
More ways to see it.
Start with managed email. Add direct mail, paid marketing or showroom displays to support the same campaign.
Put the invitation in their hands.
Personalized letters, folded brochures and offer mailers give shoppers a clear way to respond.
Explore direct mail
Carry it into your showroom.
Banners and displays help your team and visiting shoppers recognize the campaign.
See event displaysCredit challenges.
A conversation worth starting.
Give shoppers a welcoming reason to explore their options. We build the audience, message and response plan around your inventory, market and dealership identity.
Your market.
Your next buyer.
Our own data center and specialized partnerships help us prepare available audiences around your market and campaign goals.
Reach new shoppers.
Verified Conquest reaches beyond your database with an audience selected around the opportunity your dealership wants to promote.
Reopen the conversation.
CRM Reactivation gives eligible past customers and earlier inquiries a fresh reason to consider your used-car inventory.
A reply deserves
a response.
Our Live Human Performance Team oversees the campaign and incoming email replies, helping interested shoppers take the next step toward your showroom.
Make the next step easy.
A branded Self-Booking Calendar gives shoppers a way to choose from your available appointment times.
Keep your people informed.
Buyer Alerts bring the message and context to your team. Your dealership handles vehicle selection, financing and the sale.
Explore managed emailBuild your
subprime campaign.
No demo.No sales call.No gated pricing.
Your audience. Your options. Your price.
Choose your campaign right here.
Go2BDC.
CAMPAIGN BUILDER
Interactive pricing previewPreview
Interactive pricing previewPreview
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Managed email campaign
Managed email campaign30-day follow-up and live human oversightAlways included
*Illustrative planning estimates across the agreed channel mix, not per platform or unique people. Actual delivery varies. Channel mix and targeting affect delivery.
Full-color half-fold brochure. 8.5 × 11 inches open, 8.5 × 5.5 folded. Mailing quantity is separate from email records.
Your selection receipt
Subprime campaigns.
Your questions, answered.
A clear starting point for your dealership.
What are subprime automotive campaigns?
Managed marketing campaigns for dealerships serving shoppers with credit challenges. We plan the audience, message and response support around your used-car inventory, market and special finance process.
Which dealerships can use these campaigns?
Franchise dealerships, independent used-car stores, special finance departments and buy-here-pay-here operations can discuss a campaign with Go2BDC. The audience and invitation are selected around your dealership’s capabilities.
Can we reach new shoppers and previous inquiries?
Yes. Verified Conquest can reach available new prospects in your market. CRM Reactivation can reconnect with eligible past customers and inquiries. Choose either audience or combine them.
Who handles financing and credit decisions?
Your dealership and its lenders handle applications, credit decisions, vehicle eligibility and financing terms. Campaign messaging invites shoppers to explore their options and speak with your team.
Can direct mail and advertising support the campaign?
Yes. Personalized letters, folded brochures, offer mailers, paid marketing and showroom displays can reinforce the same invitation. Your selected formats, audience and creative are reviewed before launch.
Where can we explore campaign pricing?
Use the calculator on this page to choose your audience, records and campaign options. Your selections accompany your inquiry. Estimates exclude applicable tax; audience availability and delivery details are confirmed before launch.
Your inventory.
Your next campaign.
Give your special finance team more opportunities to speak with shoppers. Let’s plan the audience and invitation around your dealership.